Founder & Director at Vocabberry
Having studied commerce, Aditi started her career as an Operations Executive where managing various administrative aspects & coordination with different departments to ensure smooth functioning of operations came to her as learning elements. Considering various aspects of corporate writing, she planned to simultaneously pursue further learning in the field of Mass Communication and Journalism. This gave her insights into writing, media and marketing sectors. In her previous organizations, OK Play India. Ltd., edynamic and HT Media, besides handling content based work, designing the website and retail outlets base, managing freelancers, defining hierarchy in the ‘Content Management System’ and vendor communications were also the part of her KRAs. Since the company was into toy manufacturing and e-commerce, they had a segment called ‘Parenting’ which ran parallel with the e-shop. Her contribution in company's digital presence was to enhance their blogs, articles, eBooks and product descriptions as well as other ad-hoc requirements. In terms of expertise in editing, she holds a post grad degree in Journalism that helped her learn about writing ethics. She can safely say that her knowledge of spelling, grammar and punctuation is far above average. She can write in a formal or informal tone, and have a structured way of thinking and expressing these thoughts and ideas. Besides this, her skills involve creative writing as well as informative writing, proofreading and editing. She strives to create content that is engaging and memorable to influence key stakeholders of a company.
- Social Media
- Digital Marketing
- Content Writing
- Press Releases
- Search Engine Optimization
More about the event
The Session has an agenda divided into 5 sections :
Market Wire: A 45-minute session to LEARN about content as a strategy to engage customers and deliver amazing interconnected experiences.
Be a Fan Of Organic Marketing: A 20 Minute marketer's lab to address content related queries of marketeers. Assisting to create a Content Calendar with a focus on use & application of content marketing tools within your business.
Buzzworthy: 'Everything starts with the customer' stands true for every entrepreneur. Talk on how different content forms helped some startups and successful companies make it big & become buzz-worthy!
Tools: Why to hire a expert and when you have access to some of the best free tools for driving Digital Marketing campaigns?
Introducing You to Videos and Audios: As times change, your content must also evolve! Have you thought of Explainer Videos, infographics and Voiceovers yet?
So if you're tired of producing bland keyword based content for your website, here's it! Ask Vocabberry to hold your hand and help you revamp your existing content strategy once for all.
See you there on 15th March!
Plot 23, Maruti Industrial Area, Sector 18 Gurugram