Objective: Why business’ require intellectual property rights protection?
• Avoids conflict in branding your services/products
• Branding = Business = Self-sustenance
• Monopolises the USP of a Business
• Protects the creations of a Business
Topics to be covered:
1. Basic Overview of IPR through an animation video and an activity with live examples of products and questionnaire
2. Trademark and its importance for Business
3. Patent and its importance for Business
4. A brief overview of other IP Regimes and their importance for Business’
5. How IPR has added value to Business
6. Case studies (Activities)
7. Steps to protect your creations at no cost!