Content Marketing 101

Jul 12, 2017 03:00 PM (IST)

91springboard, Sector 1, Noida

RSVP

Godfather of modern marketing-Seth Godin once quoted "Content Marketing is the only marketing left." Attend this power-packed session to learn and apply the basics of content marketing. Remember, Google loves you only when everyone else loves you!


Aditi Syal

Founder & Director at Vocabberry

Having studied commerce, Aditi started her career as an Operations Executive where managing various administrative aspects & coordination with different departments to ensure smooth functioning of operations came to her as learning elements. Considering various aspects of corporate writing, she planned to simultaneously pursue further learning in the field of Mass Communication and Journalism. This gave her insights into writing, media and marketing sectors. In her previous organizations, OK Play India. Ltd., edynamic and HT Media, besides handling content based work, designing the website and retail outlets base, managing freelancers, defining hierarchy in the ‘Content Management System’ and vendor communications were also the part of her KRAs. Since the company was into toy manufacturing and e-commerce, they had a segment called ‘Parenting’ which ran parallel with the e-shop. Her contribution in company's digital presence was to enhance their blogs, articles, eBooks and product descriptions as well as other ad-hoc requirements. In terms of expertise in editing, she holds a post grad degree in Journalism that helped her learn about writing ethics. She can safely say that her knowledge of spelling, grammar and punctuation is far above average. She can write in a formal or informal tone, and have a structured way of thinking and expressing these thoughts and ideas. Besides this, her skills involve creative writing as well as informative writing, proofreading and editing. She strives to create content that is engaging and memorable to influence key stakeholders of a company.

  • Social Media
  • Digital Marketing
  • Content Writing
  • Press Releases
  • Search Engine Optimization

More about the event

Content Marketing 101 has an agenda divided into 3 sections: 1. Market Wire: A 75-minute session to LEARN about content as a strategy to engage customers and deliver amazing interconnected experiences. 2. Hands-on Lab: A marketer's lab to APPLY what you just learnt! A 60-minute long workshop with a focus on use & application of content marketing tools within your business. 3. Buzzworthy: 'Everything starts with the customer' stands true for every entrepreneur. Attend this 15-minute talk on how content marketing helped 2 companies make it big & become buzz-worthy! Only 30 slots to up for grabs on the first-come-first-serve basis!
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 Jul 12, 2017 03:00 PM (IST)

91springboard, Sector 1, Noida
C2, Block C, Sector 1 Noida
201301

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RSVP