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Augmented Analytics Digital Marketing

Dec 06, 2019 03:00 PM (IST)

91Springboard Sector 2, Noida

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An interesting session for Digital Marketing enthusiasts to learn and evolve their skills and knowledge on Digital Marketing.


Akhil Sharma

Akhil Sharma is an experienced (10+ years) Digital Marketing Professional & Trainer.

Akhil Sharma is an experienced (10+ years) Digital Marketing Professional & Trainer . He has been engaged in Analytics domain for last 15 years and has developed Machine Learning based analytical modules. He has worked with various companies across industries and helped them optimize their digital marketing performance. He has been awarded REX Karamveer Chakra and Global Fellow by UN & iCongo. Also, he is serving as Mentor- Atal Innovation Mission(NITI Aayog).

More about the event

Digital Marketing has become a high impact - high priority activity for any company across the spectrum ; Start-Up, SME or big corporations. Since, knowledge about basics of digital marketing is readily available, plethora of digital marketers exists in the ecosystem . So, how to empower Digital Marketers to add real value & stand-out among the crowd.


Augmented Analytics provides framework & automated solutions to enhance & empower Digital Marketing activities.


 Key takeaways from this seminar:

  • Using advanced analytical framework - 50% boost in productivity
  • Automated Data Extraction & Report Generation- Save time by 40%
  • How to derive forward looking insights - Become proactive marketer
  • Understand the use of AI/ML techniques for Digital Marketing


Seminar Agenda:

  • Digital Marketing & Performance Measurement -Overview
  • Performance Analytics - Why it is essential ?
  • Performance Analytics - Issues/Challenges (Data Extraction,Baseline,Impact, Threshold , Weightage, Reporting)
  • Performance Analytics - Report & Insights Template
  • Sample Use Cases - Application of AI/ML techniques


P.S. We will be also Unveiling Akhil Sharma's Dedicated work on the topic in his book on Performance Analytics. Be the lucky ones to fetch the first few copies !!

Add this to your calendar

 Dec 06, 2019 03:00 PM (IST)

91Springboard Sector 2, Noida
Plot No. D, 107, D Block, Sector 2, Noida, Uttar Pradesh 201301 Noida
201301

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