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Performance Analytics for Digital Marketing

Jan 16, 2020 04:00 PM (IST)

91springboard, Okhla, Delhi

RSVP

Performance Analytics provides framework & automated solutions to enhance & empower Digital Marketing activities.


Akhil Sharma

Akhil Sharma is an experienced (10+ years) Digital Marketing Professional & Trainer.

Akhil Sharma is an experienced (10+ years) Digital Marketing Professional & Trainer . He has been engaged in Analytics domain for last 15 years and has developed Machine Learning based analytical modules. He has worked with various companies across industries and helped them optimize their digital marketing performance. He has been awarded REX Karamveer Chakra and Global Fellow by UN & iCongo. Also, he is serving as Mentor- Atal Innovation Mission(NITI Aayog).

More about the event

Key takeaways from this seminar:

  • Using advanced analytical framework - 50% boost in productivity
  • Automated Data Extraction & Report Generation- Save time by 40%
  • How to derive forward looking insights - Become proactive marketer
  • Understand the use of AI/ML techniques for Digital Marketing


Seminar Agenda:

  • Digital Marketing & Performance Measurement -Overview
  • Performance Analytics - Why it is essential ?
  • Performance Analytics - Issues/Challenges (Data Extraction,Baseline,Impact, Threshold , Weightage, Reporting)
  • Performance Analytics - Report & Insights Template
  • Sample Use Cases - Application of AI/MLtechniques


Add this to your calendar

 Jan 16, 2020 04:00 PM (IST)

91springboard, Okhla, Delhi
91springboard, E - 43/1, Okhla Phase II New Delhi
110020

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RSVP